British American Tobacco is the world’s second largest quoted tobacco group by market share, with brands sold in more than 180 markets.
We have four global brands – Dunhill, Kent, Lucky Strike and Pall Mall – and over 200 local brands in our portfolio. Our market positions are strong in each of our regions and we are the leading tobacco company in more than 50 markets. Our employees number more than 60,000 and we have 45 cigarette factories in 39 markets. In 2010, we sold 708 billion cigarettes and had an annual gross turnover of £43,855 million.
Marketing and Sales