Platform Initiatives Intern - Marketing - Business

The Programme 

Our Marketing teams conceptualize and implement go-to-market activities to achieve increased usage and visibility.  
 
The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement.  
 
The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users.  
 
Our local marketing teams work closely with the regional teams to localize and adapt strategies to increase brand awareness and acquisition in each market.  

What You Will Do 

• Assist in analyzing ongoing campaigns, tracking their performance, and gathering accurate data for analysis. 
• Support the team in identifying opportunities for campaign optimization and implementing new campaign mechanics and strategies to boost performance and engagement. 
• Collaborate with multiple stakeholders across functions to plan and program manage campaigns for Platform initiatives. 
• Gain expertise in understanding the capabilities and limitations of the system and its modules related to campaign landing pages and merchandising. 
• Contribute to improving the end-to-end shopping journey by recommending action plans at each touchpoint to enhance buyers' experience. 
• Ensure timely completion of project milestones and deliverables.
• Assist in generating regular performance reports for senior leadership decision-making and progress updates.

Required Skills and Abilities 

• Currently pursuing a Bachelor's Degree in Business Management, or a related field from a top university. 
• Strong command of written and verbal English communication skills. 
• Excellent organizational and coordination abilities with the ability to handle multiple tasks. 
• Detail-oriented, highly meticulous, and able to meet tight deadlines. 
• Problem-solving mindset and ability to think critically. 
• Self-motivated, proactive, and able to work independently in a fast-paced environment.
• Passion for e-commerce and a desire to learn and grow in the field of campaign management and e-commerce merchandising.  

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan.  
 
It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.  
 
Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimization and localized user-centered strategies.