Digital Marketing Executive - Fresh Graduate

The Programme

We are looking for a motivated, dynamic Digital Marketing Executive to join our team based at headquarters. 

Your day-to-day tasks will consist of executing highly effective external and internal communications initiatives in support of the business brand and business plan. 

One of the key aspects of your role is a thorough understanding of the right balance between business, design, target audiences and serving our brand’s purpose, business missions and customer needs. 
 
To help you to achieve this, we will provide you with a competitive base salary, contractual bonus, laptop and career opportunities.  
 
You will also be given full product training, with hands on assistance from the Marketing team. 
 
What You Will Do 
 
Integrated Marketing Communications (Digital Marketing focus):

• Manage Google ads campaigns - keywords research, user intention mapping, content landing pages enhancement, ad text enhancement, performance monitoring and optimization 
• 2Manage Social Media Channels organic and ads campaign 
• Content development and setting up of Email Marketing and Marketing Automation campaigns 
• Amplify pest control and hygiene innovations and B2B Marketing related content 
• Ensure timely execution of content development and distribution based on the mapping of content strategy to the customer journey; channels include advertising, media, collateral, briefings, newsletters, web/ online, social media, public relations, CSR activities, etc. 
• Investigate/ explore various communication channels and opportunities and define effective communication tasks, targets and budgets. 
• Ensure flawless internal and external executions of integrated communications programme (offline and online/ digital). 
• Prepare monthly reports and analyze ROI and campaign and content distribution performance to ensure KPI targets are met, keeping accurate records and highlighting where variances occur for fast actions.

Service Brand Communications:

• Act as a brand custodian, ensuring all branding applications are consistent internally and externally. 
• Work closely with the Marketing team and various departments to demonstrate Sector Expertise in the industry and key accounts/ sectors. 
• Support in customer loyalty and retention programme.

Customer Marketing:

• Support in implementing solutions based on sector/ customer needs. 
• Ensure all materials and communication channels are updated with key insights and differentiations through sound Sector Approach, ensure consistency in branding, marketing, and sales support materials, etc.

Other Responsibilities:

• Assist in mining market and customer insights via customer interviews, coordinating market research activities, etc. 
• Monitor, review and analyze competitors’ activities. 
• Liaise with agency (online/ PR/ creative) and set principles of brand consistency. 
• Assist in other marketing duties.

Required Skills and Abilities

The ideal candidate will possess:

• Minimum a Diploma / Degree or equivalent qualification in marketing. 
• Experience: 1–2-year experience in marketing communications, media, brand management and integrated marketing including SEO, SEM, social media, Email Marketing and other Direct Marketing activities 
• Creative flair and accurate proofing skills, written and verbal communication skills, along with presentation and negotiation skills 
• Excellent interpersonal skills, able to understand people’s concerns to develop insights 
• Well organized, responsible and dedicated, with the ability to work on multiple projects and deliver refined content in a short time while effectively managing expectations 
• Language skills required: Excellent spoken and written English 
• Proactive self-learner, able to learn new tools quickly and work as a team in a fast-evolving environment 
• Computer Skills: Proficient in Microsoft Office, particularly Word, Powerpoint and Excel. Experience with Photoshop and Illustrator may be an advantage. 
• Special Skills or Attributes: Experience in using content management systems, design and/or mailing software, coordinating events and working with agencies are a plus. 
• Malaysian or holds a relevant resident status.

Highly Desirable:

• Excellent spoken and written in English and Bahasa Malaysia. 
• Ability to meet projects timeline. 
• Versatility to build rapport with people at all levels. 
• Commercially focused and is alert to the changes and updates in marketing.

You will be welcomed into a friendly, robust and competitive team that are highly motivated and focused on achieving goals and results.  
 
You will be given full product training, with hands on assistance from the Marketing team. 
 
About Us: 
 
Rentokil Initial is one of the largest business services companies with more than 66,000 colleagues worldwide and operates in over 70 countries.  
 
The company relies on commitment, ability and teamwork amongst colleagues to deliver the services and delight customers.  
 
We are the market leader in both pest control and hygiene solution industries for more than 50 years in Malaysia.  
 
As our presence in 11 major cities nationwide expands, we invite suitably qualified and highly dynamic colleagues to passionately grow with us.