Intern - Channel & Customer Marketing

The Programme

Responsible for carrying out key assignments from the manager & completing the administrative tasks will be assigned in order to gain a well-rounded exposure & work experience in the Customer Marketing team. 
 
Key Assignment Work:

• Support the development & day-to-day operations of Customer Campaigns & Initiatives, this includes campaigns with the following objectives: 
  
  • New Customer Acquisition (i.e., focus on expanding customer base and gaining new policy owners). 
  • Existing Customer Cross-sell (i.e., focus on driving pre-identified cross-sell KPI among existing customers). 
  • PRUPrestige Customers Acquisition (i.e., expanding customer base with higher value/premium size). 
• Assist in activating and driving on ground campaign awareness through sales channel (this includes touching base with agents whenever necessary) & working with key stakeholders to implement the campaign initiatives & necessary fulfilment methods. 
• Involve in the process of measuring overall campaign effectiveness i.e., the campaign profitability /financials (expenses, ROI, Margin, Net Margin Ratio etc.) and the operational efficiency (TAT, SLA etc.).  

Administrative work:

• To be involved in campaign fulfillment process including but not limited to post campaign communication/notification, crediting of campaign cash reward, delivery of campaign gift to eligible customers. 
• To assist in proof-reading of marketing materials and provide constructive feedback on the overall presentation.

Learning Outcomes:

• Understanding workplace culture. 
• Understand how campaign/offer helps a business from financial and non-financials perspectives.   
• Understand and able to apply ‘marketing concept’. 
• Experience the process (if not all partial) in delivering a campaign offer to target customers and generate desired outcome.    
• How to put knowledge and skill into practice and with result.    
• Improve ability to attend to details and problem-solving skills. 

Required Skills and Abilities

• Preferably graduate from related field/study but not a must. 
• Multi-tasker and good team player (and learner too).   
• Intermediate knowledge of Excel and PowerPoint. 
• Good written/verbal communication.  
• Agile and Resilient.     

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners.  
 
We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions.  
 
We pledge to make Prudential a place where you can Connect, Grow and Succeed. 
 
About Us: 
 
Prudential plc provides life and health insurance and asset management, with a focus on Asia and Africa.  
 
We help people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. We protect people’s wealth, help them grow their assets, and empower them to save for their goals.  
 
The business has more than 18 million life customers in Asia and Africa. Prudential has been providing trusted financial security for 95 years and is listed on stock exchanges in London, Hong Kong, Singapore, and New York.