Analyst - Search Operations - Marketing

The Programme

We are seeking a motivated and analytical Search Assets Analyst to join our Search Operations Team.  

This entry-level role is ideal for a fresh graduate who is eager to dive into trend identification, mobile application asset management, and planning.  

The successful candidate will play a crucial role in managing application exposure modules, identifying trends, and supporting our asset management strategies along with optimizing GMV for Lazada Malaysia. 

What You Will Do

• Trend Identification: Monitor and analyze search trends (both inside Lazada and external platforms like TikTok, Google and etc.) to identify emerging patterns and opportunities that can enhance our platform’s search capabilities and create trends on our platform.
• Search Asset Management: The on the groundwork to assist in setting up, managing and optimizing search mobile and web application exposure assets to ensure that the assets are up and running with the best possible content and trend.
• Data Analysis: Conduct data analysis to evaluate the performance of search assets and exposure modules, providing actionable insights to improve effectiveness and planning.
• Planning: Support the planning and implementation of search assets and strategies to enhance the visibility and discoverability of products and sellers on our platform.
• Collaboration: Work closely with cross-functional teams, including business development, key account managers, marketing, product development, and IT, to align search asset management with overall business goals.
• Reporting: Prepare and present regular reports on search asset performance, trends, and improvement recommendations on a weekly basis.
• Continuous Improvement: Stay updated with the latest industry trends and best practices in search optimization and asset management, applying this knowledge to improve our processes. 

Required Skills and Abilities

• Bachelor's degree in Business, Marketing, Data Science, Information Systems, or a related field.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent attention to detail and a meticulous approach to data management.
• Basic understanding of search engine optimization (SEO) principles and digital marketing is a plus.
• Proficiency in using excel and SQL.
• Strong problem-solving skills and a proactive approach to work.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team-oriented environment.
• Eagerness to learn and adapt to new challenges in a fast-paced setting.  

Skills Needed:

• Data Analysis: Ability to analyze large sets of data to identify trends and insights.
• Attention to Detail: High level of accuracy and thoroughness in work.
• Critical Thinking: Strong ability to evaluate information critically and make sound decisions.
• Time Management: Effective at managing time and prioritizing tasks to meet deadlines.
• Technical Proficiency: Familiarity with data analysis tools and software; knowledge of SQL is a plus.
• Communication: Excellent verbal and written communication skills for reporting and collaboration.
• Adaptability: Flexible and willing to learn new skills and adapt to changing circumstances. 

About Us:

Lazada is the No. 1 online shopping & selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.  

Lazada helps more than 145,000 local and international sellers as well as 3,000 brands serve the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.

Southeast Asia is the next big internet market and global melting point for the whole world e-commerce.