Associate - Comms - Journalism - Chinese Segment

The Programme

WHY JOIN US?

• We practice a vibrant & energetic office culture. 
• We provide opportunities for career advancement within the company. 
• Good performance is always rewarded accordingly.

What You Will Do

• Develop external communications strategy and driving proactive communications, KOL engagement and relationship building among media, story placement and issues management of Chinese business and Chinese Radio. 
• Optimize publicity for our Chinese IPs, Talents and trade campaigns for TV, Radio as well as OTT partnerships in order to drive higher viewership/listenership, reach and engagement. 
• Raise branding and corporate profile for Astro Radio and SYOK via communications campaigns, Chinese stations programmes and talents. 
• Assist in winning Chinese customer objective, ultimately to improve retention and reduce the churn.

Provide communications support to critical business units:

• Partner with business units to develop and execute communications plan to support active campaigns; organize media engagement activities, draft and translate news releases, and prepare media response to queries, factsheets and product backgrounders. 
• Excellent storytelling and content creation for media channels of choice that will drive engagement with employees, key stakeholders and influencers externally and broaden the community of followers. 
• To assist and provide feedback on opportunities and threats to support the development of communications strategies. 
• Assist and identify potential partnerships with third parties where applicable for communication initiatives. 
• Work closely with all relevant teams’ key personnel from driving internal programs designed to build brand and ensure all processes are implemented timely and efficiently. 
• Media monitoring, compiling data and generating media reports. 
• Update media landscape (new & traditional) to optimize publicity. 
• Assist with key messages, draft speeches and press releases for launches and campaigns and execute communications plans 
• Establish and maintain effective relationships with internal stakeholders through frequent communications programme and activities via the intranet. 
• Support project-based end-to-end media relations for corporate and content on ad hoc basis. 
• Implement strategic communications in the social media sphere as a channel manager of Astro’s brand social media pages.

Support external engagement activities:

• Support Astro’s participation at external events like roadshows and shows, focusing on communications, branding and marketing activities that will help tell our story and amplify our presence.

Required Skills and Abilities

• Degree holders preferably media, communications, journalism or related field. 
• Fresh graduate or experience with at least 1 - 2 years of experience in Digital/ social media/ Communications / MarComms.or agency 
• Excellent copywriting, blogging, editing, proofreading and content generating skills across multiple comms platforms. 
• Good interpersonal and relationship-building skills in order to work with all internal and external stakeholders. Self-motivated and dynamic person. 
• Ability to engage with large online communities. 
• Ability to meet tight deadlines, manage a few projects at the same time, and work under pressure. 
• A sharp, media-savvy communications professional, with experience developing communications strategy and working closely with media on behalf of large or complex organizations. 
• Ability to work independently with minimal direction and to prioritize action items.

Desirable / Preferred:

• Some experience in issue management would be an advantage. 
• Experience in entertainment media or fast-moving consumer goods or PR agency. 
• Established relations with Malaysian media and online Key Opinion Leaders and media. 
• Familiarity with web analytics and project management.

About Us: 
 
Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. 
 
As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals.