Intern - Channel Marketing

The Programme

Channel Marketing plans and executes customers campaign for Partnerships Distributions, and to ensure customers rewards are paid out to eligible customers accordingly.  
 
On top of that, to create content and marketing collaterals for both Agency and Partnerships Distributions channel.

Key Assignment Work:

• Measurement of effectiveness of customer campaign 
• Control and governance of customers campaign fulfilment cycle

Administrative work:

• Assist to request to churn eligible customers listings based on campaign mechanics T 
• Perform validation (maker checker process) on the accuracy of date 
• Liaise with Risk Team to perform screening to the eligible customers entitled for monetary payout. 
• Liaise with vendors (example Retail companies, e-Wallet) for processing / delivering gifts 
• Support in uploading the cashback listing to the path for PV generation in IL. 
• Liaise with Finance as per SOP to ensure payments processed accordingly (cashback campaign) 
• Sending of campaign payout related SMS to customers via vendor platform. 
• Liaise with vendor, IT and Ops, for communications with customers (Example letters) 
• Other marketing tasks including reviewing marketing collaterals Performing post campaign analysis.

LEARNING OUTCOMES

• Key success factors of customer campaign. 
• SOP, turnaround time and collaboration skills with various stakeholders. 
• Operationalizing fulfilment based on campaign terms and conditions.

Required Skills and Abilities

• Knowledge of Microsoft office Basic knowledge of marketing.

About Us: 
 
Prudential plc provides life and health insurance and asset management, with a focus on Asia and Africa.  
 
We help people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. We protect people’s wealth, help them grow their assets, and empower them to save for their goals.  
 
The business has more than 18 million life customers in Asia and Africa. Prudential has been providing trusted financial security for 95 years and is listed on stock exchanges in London, Hong Kong, Singapore, and New York.